As a Multimedia Intern during my studies at Zealand Academy, I embarked on an exciting journey that eventually led me to join the team as a Freelance Product Designer. Throughout my tenure, I had the privilege of working on an innovative project for Joes & Cos. My role involved creating captivating concepts and prototypes for features across their app, website, and brand assets. With a keen eye for detail and a passion for user-centric design, I crafted engaging and intuitive experiences that elevated the brand's digital presence.

The journey to redefine Joes and Cos began with a strategic overhaul of its brand identity, aiming to position the startup as a lifestyle-centric, casual, and joyful brand. Recognizing the importance of resonating with the target demographic, I embarked on a comprehensive rebranding exercise that involved extensive market research and user persona development. The new brand identity was carefully crafted to reflect a fresh, approachable, and vibrant aesthetic that would appeal to the modern, lifestyle-focused consumer. This was a pivotal step in setting Joes and Cos apart in a crowded market, ensuring that the brand would not only attract but also connect with its intended audience on a deeper level.

For the digital transformation of Joes and Cos, Whimsical became an invaluable tool in laying the groundwork for a seamless user experience. By utilizing Whimsical for creating detailed wireframes and user flow diagrams, I was able to visualize the customer journey from the outset, ensuring that each step of the interaction with the brand was intuitive and engaging. This preliminary phase allowed for the identification and elimination of potential friction points, paving the way for a user experience that was not only visually appealing but also highly functional. The process emphasized a user-centered design approach, with each decision backed by data and user feedback to meet the exact needs of the target audience.

With the foundational elements of the user experience and brand identity established, Figma was employed to bring the vision to life through prototyping new features and creating cohesive brand assets and marketing materials. Figma's collaborative environment facilitated a dynamic design process, enabling rapid iteration based on real-time feedback and testing. This approach was crucial in refining the app and website designs, ensuring they were aligned with the latest design trends while remaining true to the brand's newly established identity. Additionally, Figma was instrumental in the creation of marketing collateral, such as flyers and business cards, which played a key role in building a consistent brand presence across all touchpoints. This comprehensive use of modern design tools and methodologies not only elevated the Joes and Cos brand but also set a new standard for startup launches in the digital space.